For decades, coffee producers, especially in the Global South, have been grappling with economic difficulties due to stagnant commodity prices amidst rising global inflation. In Brazil, the price of coffee has remained around USD 1.5 per kg since the 1950s. This rate has become unsustainable today. This problem extends beyond Brazil, affecting coffee farmers across Africa and other coffee-producing regions. Our partners believe that sustainable coffee production can begin to address this.
The recent leadership appointments at the International Coffee Organization (ICO) signify a shift towards more sustainable coffee production practices. With Brazilians Vanusia Nogueira as Managing Director and Togolese Enselme Gouthon as President, renewed hope emerges. Effective support for coffee farmers is becoming a reality.
Gostoso Coffee has taken a leadership role in transforming the coffee industry. Through the “Force for Good” initiative, the company has expanded its support from Brazilian to African farmers. We are partnering with organisations like Sustainology and the United Nations International Trade Centre (ITC) to promote sustainable farming practices.
Gostoso Coffee has set up open-air labs in coffee-producing regions across South America, Africa, and India. These labs are critical in helping farmers learn and adopt sustainable agricultural techniques. The company’s partnership with Sustainology introduces carbon credit incentives, providing financial benefits to eco-friendly farmers.
Gostoso Coffee’s collaborations with Trade Flow from Singapore and Ituxi Group for Amazon rainforest coffee planting, underscore its commitment to environmental stewardship and sustainable coffee production. These partnerships are vital for implementing sustainable initiatives, as highlighted at events like COP28 in Abu Dhabi.
Gostoso Coffee is actively focusing on enhancing agricultural practices. Additionally, we advocate for significant economic reforms. We strongly support a proposal for a common commodity currency among BRICS countries. This aims to create a more stable and equitable environment for coffee producers worldwide.
As Gostoso Coffee continues to grow, it steadfastly upholds its core mission to make coffee ‘big again.’ We focus on both production and consumption and their impact on people and the planet. Furthermore, with support from visionary leaders like HE Ahmed bin Sulayem, who established the Coffee Centre in Dubai, Gostoso Coffee is well-positioned to spearhead sustainable changes. We are ready to lead the charge for sustainable change in the coffee industry and beyond.
This approach ensures that coffee production is profitable, sustainable and beneficial for all stakeholders involved. By integrating sustainable practices with strategic partnerships and innovative business models, Gostoso Coffee exemplifies how companies can effectively be a force for good, paving the way for a more sustainable and just global coffee industry.
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